Blog
Digital Advertising Insights
Perspectives on permission-based advertising, opt-in CPM models, and how Addex is changing digital advertising for South African businesses.
IndustryJuly 9, 2025
Addex vs Programmatic Advertising
Programmatic advertising promises efficiency through automation — but at what cost? We compare Addex's user-driven model against traditional programmatic and show why opt-in beats algorithmic.
6 min read · Inshaan Omar
ProductJune 30, 2025
Addex's Unique Approach to Digital Advertising & Marketing
What if ads were invited in, not forced on? Addex is built on a simple idea: let consumers choose what promotions they want to see. Here's how it works and why it matters.
5 min read · Inshaan Omar