About Addex

Re-imagining
digital advertising

Addex connects businesses with genuinely interested consumers, making advertising fair, affordable, and relevant. Founded in South Africa, built for South African businesses first.

Our Mission

Connect businesses with interested consumers

We believe advertising should reach people who actually want to see it. Addex makes this possible through a permission-based model where consumers opt in to the categories that matter to them — and businesses only pay to reach genuinely interested audiences.

Our Vision

Advertising that's invited in

A world where consumers control what they see and businesses only pay to reach people who care. Where R10 CPM replaces R100+ CPM, and small businesses compete on equal footing with national brands. One opt-in at a time.

Our Values

What
drives us

Six principles that guide every decision we make, every feature we build, and every business we serve.

Transparency

Full visibility into who sees your ads and how your budget is spent. No black boxes.

Affordability

R10 CPM makes powerful advertising accessible to businesses of every size.

User Empowerment

Consumers choose what they see. Better for everyone — advertisers and users alike.

Innovation

Permission-based, interest-driven, and fair. A fundamentally different ad model.

Community-First

Built for South African businesses. We understand the local market and SME challenges.

Simplicity

No complex dashboards. Create a campaign, reach interested users, see results.

The Team

The people behind Addex

Inshaan Omar

Vision-driven leader focused on making digital advertising fair and accessible for South African businesses.

Dinesh Naidoo

Enterprise software veteran and former CTO with deep experience in data pipelines, BigQuery, and scalable systems.

We're growing — more team members coming soon

Re-imaginingdigital advertising