ABOUT US

At Addex, we’re re-imagining the way businesses and consumers connect through advertising.

Founded on the belief that relevance is everything, Addex was created to solve a problem we all know too well: ads that feel intrusive, repetitve and irrelevant. For consumers, this means a frustrating experience. For businesses, it means wasted spend and missed opportunities.

Our platform does something revolutionary. Instead of broadcasting ads to everyone and hoping something sticks, Addex asks consumers to choose the types of offers and promotions they’re genuinely interested in. This gives businesses the ability to reach an actively engaged audience—at the right time, with the right message.

We combine smart technology, real-time data, and a user-first approach to deliver hyper-targeted campaigns that work—whether you're a corporate marketing team or a local small business. With an industry-low CPM rate and guaranteed relevance, Addex ensures every impression counts.

We’re passionate about making advertising better—for everyone. Addex is proudly South African, built to empower businesses and create more meaningful experiences for consumers across the country and beyond.

MISSION

To make advertising smarter, more relevant, and mutually beneficial by connecting businesses with consumers based on real interests, timing, and choice—empowering meaningful engagement, one impression at a time.

We’re not just challenging the status quo—we’re redefining it!

(In South Africa, small business employs roughly 60% of the work force. Helping those businesses thrive, uplifts not only entrepreneurs, but also communities around them and SA as a whole.)

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VISION

Our vision is to become the leading digital advertising platform in South Africa and expand globally, revolutionizing the way businesses connect with their ideal customers.

We aim to drive the future of advertising through continuous innovation, data-driven decision-making, and strategic partnerships, ultimately creating a more personalized and effective marketing ecosystem.

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VALUES THAT EMPOWER

Innovation

At Addex, we constantly push the boundaries of digital advertising by embracing cutting-edge technology and creative solutions. Our commitment to innovation ensures that we deliver exceptional results for our clients, keeping them ahead of the competition.

Integrity

We believe in conducting business with the utmost honesty and transparency. Our relationships with clients, partners, and team members are built on trust, and we are dedicated to upholding the highest ethical standards in all our endeavors.

Customer-Centricity

Our clients are at the heart of everything we do. We strive to understand their unique needs and challenges, delivering tailored advertising solutions that drive their success. Our focus on customer satisfaction is unwavering and guides every decision we make.

Collaboration

Teamwork is the cornerstone of our success. We foster a collaborative environment where diverse perspectives are valued and encouraged. By working together, we create innovative strategies that maximize impact and achieve outstanding results.

Sustainability

Addex is committed to promoting sustainable practices in digital advertising. We actively seek ways to reduce our environmental footprint and support initiatives that contribute positively to our community and the planet.

Philanthropy

At Addex, we believe in empowering communities by supporting small businesses.

By helping entrepreneurs grow, we contribute to job creation, local upliftment, and a stronger, more inclusive economy. When small businesses thrive, communities do too.

ELEVATE YOUR ONLINE PRESENCE

Transform your digital strategy with Addex’s cutting-edge advertising solutions designed to boost visibility and engagement across South Africa.

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